Ensuring a Successful Brand Transition with an Improved Digital Experience
Mowi is a leading seafood company and largest producer of Atlantic salmon, fulfilling one fifth of global demand annually. A major rebranding effort required a launch strategy that would transmit their brand image of tradition, innovation, and commitment to sustainability to both customers and shareholders alike.
Undertaking a rebranding effort did not come without challenges for Mowi. As the world’s leading producer of supreme-quality seafood, it was important to Mowi to demonstrate that they were serious about upholding the highest standards of sustainability, giving their customers direct insight into the brand’s mission and process.
In order to transmit their fresh look and feel, Mowi needed an innovative, fully scalable solution that would immediately connect with consumers, and effortlessly communicate their revamped identity.
Mowi turned to Argano design a solution that connects the existing database with products in store and integrates investor and employment transparency. Argano developed a comprehensive, scalable solution offering:
- Real time integration of NASDAQ and Eurolands feeds on the homepage
- Investor support through Mowi’s mission of transparency by providing real-time stock information
- HR integration to help publish open positions on its corporate site’s careers section
- Connects the existing database of Mowi with the physical products in store
- Generates greater transparency across the organization
Mowi now benefits from new corporate and brand sites that reel consumers in and keep shareholders hooked. From featuring their wide variety of products to highlighting profitability, the new websites enable Mowi to play up its unique value proposition while telling stories that engage audiences.
The new solution leverages third-party integrations to better enhance the content on the corporate site. With a traceability tools consumers can go on the journey with their selected product from origin to market. The tool leverages the concept of the “Internet of Things” (IoT), that is, the ever-expanding relationship between the Internet and the physical world. Connecting the existing database of Mowi Salmon with their actual physical product in the store, Mowi is now able to convey a more tangible story. With the new landing page and mobile tools, Mowi takes this connection to another level through the power of narrative storytelling, bringing the product to life and building consumer trust in the process.
Want to know more?
Learn how our solutions can help accelerate your business.