Leading B2B Manufacturer Achieves Customization at Scale
A high-end luxury furniture manufacturer had a beautiful owned-and-operated website, but their partners’ commerce experience was disjointed. Interior design partners relied on an outdated ecommerce platform that was difficult to use, had limited payment options and no online order functionality. Partners frequently requested to customize product offerings, but the manufacturer did not have the infrastructure to do so – a missed revenue opportunity. Additionally, sales did not have visibility into the buyer journey, inhibiting them from targeting the most promising opportunities.
Argano designed and implemented Digital Commerce Experience to power sales operations with new customizable product offerings, self-service buying channels, and automation. The new solution:
- Provides B2C-like e-commerce and checkout experience
- Delivers automated messaging throughout the customer journey
- Enables fast quoting and ordering
- Automates real-time, 3D product configurations with CPQ
- Seamlessly connect website, Commerce Cloud, ERP, and CPQ
Increased product customizations, combined with deeper customer visibility and a self-service buying channel, now drives more sales.
- From zero to hundreds of configurable products
- Real-time dashboards delivering complete customer visibility
- Limitless sales with self-service
- Increased, faster selling with CPQ
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