Global Clinical Supplies Group
Creating a Single Source of Truth to Streamline Operations and Tap into New Revenue
Improve event organizer support and enhance attendee experience
An international organization dedicated to influencing the pharmaceutical and biotech industries via communal sharing of knowledge and best practices, Global Clinical Supplies Group (GCSG) was initially seeking a mobile event app solution to disseminate conference information, collect attendee information and share feedback. The organization needed a multi-layered approach to simplify data and operational management, while offering attendees a top-of-the-line user experience for increased engagement and attendance.
Implemented six-part, custom solution for consolidating information and streamlining management
- Redesigned website for an enhanced user experience with subscription services, access to conference materials and courses, push notifications, survey and feedback capabilities
- Created mobile app to collect and share data and keep attendees engaged throughout conferences with data caching, push notification, automated data syncs providing real-time information about sessions, speakers, breaks, networking events, and more
- Developed application programming interface (API) to connect mobile app to website database automatically pulling content and updating mobile app in real time
- Leveraged third-party integrations for single-panel management of platform from the GCSG admin panel
- Created testing environments for production, UAT, and QA to support agile development and execute seamlessly
- Used continuous delivery (CD) and continuous integration (CI) tools for automated, continuous delivery
Modernized event management, elevated digital conference experience and boosted engagement
This entirely new, digital ecosystem completely modernized the conference experience, boosting excitement and fueling increased attendance. By streamlining the event management process and providing insight into event engagement and attendance, GCSG has increased their operational efficiency. With the introduction of a paid membership program, GCSG is benefitting from an entirely new source of revenue that previously did not exist.
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