Summary
For decades, Trade Promotion Management (TPM) and Marketing Performance Management (MPM) have operated in isolation—managed on separate calendars, measured against different KPIs, and disconnected from supply chain and financial planning. The result is wasted spend, conflicting promotions, inventory challenges, and missed revenue opportunities.
In this recording of a live webinar, Argano experts David McCarty and Geoff Amborn walk through how leading CPG organizations are moving toward connected commercial planning in a way that aligns trade, marketing, finance, and supply chain planning within a single operating model.
TIME STAMPS:
00:00 - Introductions
02:36 - Definitions (Back to Basics) and the "State of the Union"
07:50 - A Maturity Model
13:05 - The cost of doing nothing
16:55 - Where are you today?
23:20 - SaaS platform recommendation
30:05 - What the better way looks like in real life
36:05 - Final thoughts