From Strategy to Payout: Aligning GTM Roles, Plans, and Operations for Consumption Pricing

Date
On-Demand

Summary

As more companies move toward consumption and usage-based pricing models, traditional sales structures and incentive strategies are no longer enough. To stay competitive, organizations must rethink how they sell, who sells, and how they measure and reward performance.

In this session, you'll learn how to align your go-to-market strategy with this new reality and drive results from strategy to payout.

What You’ll Learn:

  • How to realign sales roles - Hunter, Farmer, or Hybrid - for usage-based models

  • Best practices for designing incentive plans that balance motivation and revenue impact

  • Ways to integrate compensation, operations, and GTM strategy for better alignment

  • Real-world examples of companies successfully navigating the shift

  • Actionable frameworks to support a confident, cross-functional transition

Speakers

David Kohari
VP of Customer Success, Argano

 

George Lagone
Partner, RevenueShift