Date
On-Demand
Summary
For decades, Trade Promotion Management (TPM) and Marketing Performance Management (MPM) have operated in isolation—managed on separate calendars, measured against different KPIs, and disconnected from supply chain and financial planning. The result is wasted spend, conflicting promotions, inventory challenges, and missed revenue opportunities.
Watch Argano experts discuss how leading CPG organizations are moving toward connected commercial planning: a unified approach that aligns trade, marketing, finance, and supply chain planning within a single operating model.
During the live event David McCarty and Geoff Amborn explored:
- Why disconnected planning creates hidden commercial friction
- How connected planning improves promotional ROI and forecast accuracy
- The role of synchronized trade, marketing, and inventory planning
- What a harmonized commercial calendar looks like in practice
- Why connected planning is becoming a competitive advantage for CPG leaders
- The future of CPG growth is not just better execution: it’s better coordination.
Speakers
Geoff Amborn | Vice President Modern Marketing, Argano
Geoff Amborn is an executive at Argano where he helps enterprise organizations modernize marketing, planning, and revenue operations through AI-enabled transformation strategies. With 29 years of experience across enterprise technology, SaaS, and data-driven marketing, Geoff specializes in connecting strategy, operations, and technology to help clients improve decision-making, accelerate execution, and better measure business impact.
David McCarty | CPG Industry Executive Consultant, Argano
David has over 30 years of experience in the Consumer Packaged Goods industry consulting with CPG and Retail organizations to develop and implement strategic, digital transformation initiatives. David’s areas of focus include Marketing, Trade Promotion, eCommerce, New Product Innovation, and Supply Chain. His passion and motivation is driven by helping his clients leverage innovative technology to drive profitable growth.