B2B Sales Company

Modernizing Analytics for a Leading Provider of Sales Order and Catalog Automation 

1

The Challenge

As a leading provider of sales order and catalog automation solutions, the organization supports manufacturers, sales representatives, and retailers across North and South America. Focused on B2B sales, its platform facilitates the entry, transmission, and tracking of billions of dollars in annual orders, empowering thousands of sales representatives to manage transactions efficiently across multiple industries. 

As the business continued to grow, the organization’s analytics environment struggled to keep pace. Their software and reporting infrastructure was running on-premises and relied on third-party visualization tools to support sales analytics and operational reporting. While functional, this legacy environment created increasing constraints: 

  • Limited scalability to support rapidly growing data volumes 
  • Slow reporting cycles that delayed executive decision-making 
  • High infrastructure and maintenance costs 
  • Difficulty sharing insights broadly across business stakeholders 
  • Reduced agility to support new growth initiatives 

To continue scaling and better serve manufacturing and retail companies, the organization needed a modern, cloud-based analytics foundation that could deliver faster insights, improve reliability, and scale with the business. 

2

The Solution

The organization partnered with Argano to modernize its analytics environment and establish a scalable, cloud-first architecture on AWS. 

At the core of the solution was the creation of a centralized data foundation that collects data from multiple sources and enables efficient processing for analytics and reporting. Argano implemented an interactive dashboard experience using AWS QuickSight, designed specifically for business users and executives. 

The solution provides: 

  • A comprehensive sales analytics dashboard covering sales trends, and performance by customer, sales representative, and region 
  • Dynamic filters and drill-down capabilities that allow users to explore data at a detailed level, including city-level views 
  • A secure, scalable architecture that supports growing data volumes and future expansion to enterprise analytics 

Rather than simply replacing legacy reporting tools, Argano designed the solution to serve as a long-term analytics platform that can evolve with the organization’s business intelligence and data analytics strategy. 

3

The Results

The modernized analytics environment has delivered meaningful business impact across the organization: 

  • Faster access to insights, enabling quicker and more confident decision-making 
  • Reduced total cost of ownership by retiring on-premises analytics tools 
  • Improved performance and reliability of reporting workloads 
  • Greater visibility into sales performance and key business KPIs 
  • A scalable foundation that supports global growth in days instead of years 

With a cloud-based analytics platform in place, the organization is now positioned to better support manufacturers and retailers with timely, data-driven insights — while building a strong foundation for future innovation.