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Creating a Single Source of Truth to Streamline Operations and Tap into New Revenue
The Challenge
Improve event organizer support and enhance attendee experience
An international organization dedicated to influencing the pharmaceutical and biotech industries via communal sharing of knowledge and best practices, Global Clinical Supplies Group (GCSG) was initially seeking a mobile event app solution to disseminate conference information, collect attendee information and share feedback. The organization needed a multi-layered approach to simplify data and operational management, while offering attendees a top-of-the-line user experience for increased engagement and attendance.
The Solution
Implemented six-part, custom solution for consolidating information and streamlining management
The Results
Modernized event management, elevated digital conference experience and boosted engagement
This entirely new, digital ecosystem completely modernized the conference experience, boosting excitement and fueling increased attendance. By streamlining the event management process and providing insight into event engagement and attendance, GCSG has increased their operational efficiency. With the introduction of a paid membership program, GCSG is benefitting from an entirely new source of revenue that previously did not exist.
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