Breaking Down Salesforce’s Acquisition of Informatica

On May 27, Salesforce and Informatica announced a definitive agreement whereby Salesforce is set to acquire Informatica, a leading cloud data management leader, for approximately $8 billion, net of Salesforce’s current investment in Informatica.

This move is a significant acquisition as it tackles a major challenge in AI adoption: fragmented, low-quality data. By bringing Informatica on board, Salesforce will be better equipped to handle large-scale data modernization, CRM migrations, and Salesforce Org consolidation initiatives — areas where clean, governed data is crucial. In addition, the acquisition will complement Salesforce’s existing investments in MuleSoft and Data Cloud by filling in some key gaps around:

• Data quality and cleansing
• Metadata and lineage
• Master data management (MDM)
• Governance and compliance

Ensuring AI success with enhanced data quality

Most AI failures stem from poor data quality, governance gaps, or integration issues. For solutions like Agentforce and Einstein to generate trusted responses, they need clean, unified, and well-governed data. By acquiring Informatica, Salesforce is tackling the critical but often overlooked challenge of data cleansing. This move not only supports successful CRM migrations, system rationalization, and Org consolidation, but also addresses a common pain point for many companies.

Why it matters

For companies that have invested in Salesforce Data Cloud, Agentforce, or Einstein, or are planning Salesforce migrations or consolidations, it is crucial to evaluate their data foundation. Common challenges in this area include fragmented customer profiles, duplicate or conflicting records across Orgs, siloed operational data, inconsistent metadata, lineage, and reporting trust, and redundant ETL or data quality tools.

The Informatica + Salesforce combination offers the potential to solve these challenges, but only if integrated strategically. Working with an experienced technology services firm like Argano can ensure that you get it right the first time.

Why choose Argano?

• Proven Salesforce + Informatica delivery: With a proven track record of successfully delivering Salesforce projects integrated with Informatica — across IDMC, Master Data Management, and metadata – businesses trust our expertise to get it right the first time.
• AI-ready data expertise: We specialize in preparing data for AI activation, ensuring Data Cloud, Agentforce, and Einstein receive clean, governed inputs — not just connected systems – for more accurate data insights and better decision-making.
• Holistic, cross-platform approach: Unlike providers that focus on a single technology stack, we understand how to align Informatica, MuleSoft, and Salesforce into one cohesive, future-proof architecture – ensuring that systems work together seamlessly to maximize ROI.
• Scalable and compliant solutions: Our team has enabled trusted data flows for enterprise customers in regulated industries such as healthcare, financial services, and manufacturing. Our industry expertise ensures that data is not only scalable but also compliant with industry standards.

Solutions proven to generate business value

Here are a few relevant examples of how Argano has helped clients maximize the value of both Salesforce and Informatica:

• Assessing data readiness for AI: Evaluate data quality, duplication, lineage, and governance to ensure clean, trusted inputs for Agentforce, Einstein, and Data Cloud
• Modernizing CRM data foundation: Cleanse and standardize customer and account records using Informatica MDM to support CRM accuracy, segmentation, and AI decisioning
• Modernizing legacy pipelines: Replace manual or brittle ETL processes with scalable, governed Informatica pipelines that integrate seamlessly with Salesforce and MuleSoft
• Accelerating Salesforce Org consolidation: Use Informatica to unify and deduplicate records across orgs, align metadata, and ensure clean, compliant transitions into a single CRM instance
• Simplifying legacy system migrations: Leverage Informatica to migrate data from legacy CRMs (like Siebel or Dynamics) and ERPs into Salesforce — with embedded validation, lineage, and audit support

Transform your data foundation into a powerful asset that drives business value and supports your strategic goals. Contact us today to get started.