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On May 27, Salesforce and Informatica announced a definitive agreement whereby Salesforce is set to acquire Informatica, a leading cloud data management leader, for approximately $8 billion, net of Salesforce’s current investment in Informatica.
This move is a significant acquisition as it tackles a major challenge in AI adoption: fragmented, low-quality data. By bringing Informatica on board, Salesforce will be better equipped to handle large-scale data modernization, CRM migrations, and Salesforce Org consolidation initiatives — areas where clean, governed data is crucial. In addition, the acquisition will complement Salesforce’s existing investments in MuleSoft and Data Cloud by filling in some key gaps around:
Most AI failures stem from poor data quality, governance gaps, or integration issues. For solutions like Agentforce and Einstein to generate trusted responses, they need clean, unified, and well-governed data. By acquiring Informatica, Salesforce is tackling the critical but often overlooked challenge of data cleansing. This move not only supports successful CRM migrations, system rationalization, and Org consolidation, but also addresses a common pain point for many companies.
For companies that have invested in Salesforce Data Cloud, Agentforce, or Einstein, or are planning Salesforce migrations or consolidations, it is crucial to evaluate their data foundation. Common challenges in this area include fragmented customer profiles, duplicate or conflicting records across Orgs, siloed operational data, inconsistent metadata, lineage, and reporting trust, and redundant ETL or data quality tools.
The Informatica + Salesforce combination offers the potential to solve these challenges, but only if integrated strategically. Working with an experienced technology services firm like Argano can ensure that you get it right the first time.
Here are a few relevant examples of how Argano has helped clients maximize the value of both Salesforce and Informatica:
Transform your data foundation into a powerful asset that drives business value and supports your strategic goals. Contact us today to get started.
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